Pricing strategy for the performing arts by Neil M. Ford

Cover of: Pricing strategy for the performing arts | Neil M. Ford

Published by Association of College, University and Community Arts Administrators in Madison, WI .

Written in English

Read online


  • Arts -- Marketing.,
  • Arts -- Management.,
  • Arts -- Finance.

Edition Notes

Bibliography: p. [20].

Book details

Statementby Neil M. Ford and Bonnie J. Queram.
ContributionsQueram, Bonnie J.
The Physical Object
Pagination19, [1] p. ;
Number of Pages19
ID Numbers
Open LibraryOL22148119M

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Pricing strategy for the performing arts book declining subscription rates and the growth of dynamic pricing in ticket sales, arts organizations’ leaders urgently need a clear and systematic approach to the art of price-setting. Rushton’s strategic guide is a superb and indispensable resource.'Cited by: 2.

Book Description. With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks.

The above reminded me of the apparent intent of this Pricing Strategy book. And in particular that this book provides mathematical procedures, such as the equation and graph on the cover, for achieving an optimum balance between buyer and seller. The mathematical procedures can be a bit daunting for those not used to such a process/5(9).

Pricing Strategy for the Performing Arts Abstract: Today, arts administrators are faced with a growing number of variables of increasing complexity in the marketing of their products and services. Any working with the performing arts will welcome this in-depth guide, which surveys marketing strategies and keys to attracting new audiences.

From collaborative efforts to increasing funding and surviving transitions, this treats the performing arts world like a business, examining product offerings and attraction, marketing, and building audience/customer by: The Art of Pricing is an absolute must read for anyone who is seeking to learn how to price their goods or services in a manner that is both competitive and profitable.

I believe Rafi is the foremost expert on pricing of our age, and I have used this book as a reference point for my company's pricing philosophy since it was published/5(6).

Here are 7 ebook pricing strategy ideas you can try. Your aim is to sell more books. So at whatever price you can manage to sell ebooks, it is a good price. Don’t worry about your KDP 70 per cent royalty rate, or whether you are at the high or low end of ebook pricing between $ and $Missing: performing arts.

Marketing Strategies for Arts Organisations aims to provide arts organisations with a four-part, ^ the pricing of these offerings a book – it is designed as a do-it-yourself working manual. It is imperative that you make time to think, carry out the analyses and complete the planning sheets as.

Adjusting the prices is called pricing strategy. A p ricing strategy has a s goal to establish an optimum price with. current profit maximization, maximization o f the number of units sold, etc Missing: performing arts.

Deirdre is a teaching artist and AI coach in the San Diego public schools dedicated to helping classroom teachers make arts an integral part of their teaching. Deirdre has an MEd in Arts Integration and over twenty years of classroom and performing arts teaching experience. Email Deirdre. "I view this book, Arts Marketing Insights, as the performing arts bible for the times." ―Philip Kotler, Kellogg School of Management, Northwestern University "With the same rigor, intelligence, and practicality she brings to her consulting work, Joanne Scheff Bernstein challenges readers of her new book to rethink old ways of marketing the by: Dynamic pricing in subsidized performing arts: Pricing in subsidized performing arts Article (PDF Available) in International Journal of Nonprofit and Voluntary Sector Marketing 20(2) May Books shelved as arts-management: The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations by Michael M.

Kaiser, Management and the. The core of the pricing strategy is that standard tickets all start at the same price and when sales hit planned thresholds, the price increases to the next pre-determined price. As well as being simple to implement, it is also simple to explain to customers, which the MAC does with its price promise: “The earlier you book, the more you save”.

Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small worldwide—strategies to help the performing arts develop a more diverse audience base and prosper in the midst of an evolving economic and technological landscape.

Price inelastic demand is more likely the result of low pricing strategies of non-profit arts managements rather than any inherent result of an acquired taste for the arts, while cross-price elasticity evidence is relatively weak, even within the performing arts.

A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants.

Written by one of the world's leading marketing authorities and a well-known educator and 5/5(5). performing arts businesses [IE] M1 explain marketing techniques used by performing arts businesses D1 analyse marketing techniques used by performing arts businesses P2 produce a marketing strategy for a performing arts event that identifies the selling points of the event and the target audience [CT] M2 produce a marketing strategyFile Size: KB.

Engaging College Students in the Performing Arts: Case Studies in Good Practice Page 13 of The $10 price is available to students in two ways: through “Ben’s Tix,” a sale at the beginning of each semester, and through a week-of-show rush ticket Size: 3MB.

The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts.

Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the context of arts management, illustrated through numerous examples/5(9).

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions.

His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more 4/5(1). Standing Room Only: Strategies for Marketing the Performing Arts by Philip Kotler, Joanne Scheff Bernstein and a great selection of related books, art and collectibles available now at arts experience.

Why do P-driven strategies work for these organizations. Because For performing arts groups, it’s the box office, and for visual arts groups, it’s either the ticket seller, the security guard or someone on an Minding Your Marketing P’s File Size: 1MB.

Six Big Pricing Questions for Your Performing Arts Marketing Plan While there are several questions to address as you compose a performing arts marketing plan for your venue, including the traditional four P’s: Product, Placement, Price and Promotion, we’d like to focus this post on Pricing.

INTRODUCTION TO THE PRICING STRATEGY AND PRACTICE Liping Jiang, Associate Professor Copenhagen Business School 14th December, Open Seminar of the Blue INNOship Project no. 15 Servitization: Creating the market by understanding price, Missing: performing arts.

The Performing Arts: Music and Dance World anthropology, ISSN [Wolfgang Laade Music of Man Archive] Authors: Congrès international des sciences anthropologiques et ethnologiques, 9e, Chicago, Ill.,International Congress of Anthropological and Ethnological Sciences (9th: Chicago, Ill.) Editors5/5(1).

interviews and outside research about the Crested Butte Center for the Arts. Throughout this report, we have outlined the Art Center‟s target market strategies, product (brand positioning) strategies, place strategies, price strategies, and promotion strategies.

A fullFile Size: KB. Universities are increasingly starting to offer courses on Pricing Strategy, but it is still a rare phenomenon. Usually, pricing is merely a subsection of the Marketing course (after all, it’s one of the 4 P’s), and is consistently outshined by Promotion and Branding -- oddly enough, considering the paramount role pricing plays in business.

Missing: performing arts. Standing Room Only: Strategies for Marketing the Performing Arts: Philip Kotler, Joanne Scheff: Books - (3).

Books shelved as performance-art: The Family Fang by Kevin Wilson, Performance Art: From Futurism to the Present by Roselee Goldberg, Angry Women by V. Performing Arts News, interviews, and commentary on theater, the arts, music, and dance.

Subscribe to Best of NPR Newsletter. "I'm a student first in everything that I do," says Nnamdi Asomugha. The effect of marketing on dance activity. books, and internet websites.

be done for performing arts marketers in order to provide them with tools for success. Technical Management for the Performing Arts by Mark Shanda, Dennis Dorn Get Technical Management for the Performing Arts now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from + publishers. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic Range: $ - $ Pros: It is easy to use, comprehensive and Arts People's customer service is the best I have had anywhere (I wish local waiters were as helpful as AP's client services department!).With integrated ticketing and donor services we now know much more about our patrons, how best to reach them, and what they respond to.

The result is higher ticket sales, larger and more frequent donations, and. Standing Room Only is the only sourcebook managers and marketers of arts organizations will ever need. Kotler and Scheff apply the full sprectrum of marketing principles-from segmentation and pricing to promotion and public relations-to nonprofit arts organizations.4/5.

Arts Marketing Insights The Dynamics of Building and Retaining Performing Arts Audiences by Joanne Scheff Bernstein. About the Book. Published by Jossey-Bass, an Imprint of Wiley, November ; Arts Marketing Insights has been translated into the following languages: Japanese (Eiji Press, ) Spanish (D.

Libraria, SA de CV, Mexico). The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts.

Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the context of arts management, illustrated through numerous Edition: Get this from a library.

Standing room only: strategies for marketing the performing arts. [Philip Kotler; Joanne Scheff] -- A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts.

Pricing terms for performing arts organizations: a list of definitions. Aug pricing, and data strategies. She serves as an editor and writer for the firm’s consulting and research analytics projects, presentations and webinars, case studies, and the TRG blog Analysis from TRG Arts.

The survey was intended to test the extent to which these arts managers make use of pricing theory as well as marketing and management strategies connected with pricing the performing arts. This article discusses pricing, first as pricing theory, then as application as represented by responses to the survey.An Ebook Pricing Strategy That Ignores Amazon and KDP Select Updated Febru Derek Haines Views 9 Comments Kindle KDP (Kindle Direct Publishing) has too many ebook pricing rules, regulations, restrictions, limits and g: performing arts.Arts Marketing Insights will provide performing arts organizations significant help in focusing on the strategies and techniques that can improve their impact and practices while also ensuring that they remain true to their artistic and public missions.

This book combines theory, strategy, tactics, and innovative examples, all with the.

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